Deal calculator
Does the deal work? What a retail deal actually pays you after the retailer's margin, a distributor's cut, your costs and fees.
The deal
The retailer buys from you directly at wholesale.
From published accounts
Kroger filed 22.9% and Albertsons 27.2% for FY2025, both pulled down by fuel and pharmacy.
$
%
Likely 23–30% for this kind of retailer
$
Leave blank to derive it from MSRP and the retailer's margin. Enter a real quoted price to override.
Your costs
$
What it costs you to make one
$
%
Ad support, TPRs
$
A one-time cost, so it drives break-even rather than per-unit margin.
Enter a price and your COGS
Add a shelf price (or wholesale price) and what it costs you to make one unit. Everything else is optional.